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Sports Drink Market Share Sharing Best Practices In Sport Marketing: The Sport Marketing Association's Inaugural Book Of Papers--Edited And Selected From The Inaugural Conference, November, 2003 Sharing Best Practices In Sport Marketing: The Sport Marketing Association's Inaugural Book Of Papers--Edited And Selected From The Inaugural Conference, November, 2003
Ice to the Eskimos: How to Market a Product Nobody Wants by Jon Spoelstra, A marketing guru who has worked for sports teams in both the NBA and NHL shares his innovative secrets for successfully marketing a product, attracting customers, and increasing sales
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